Abandoned Cart Reactivation
Triggers personalized email + WhatsApp + retargeting for abandoned carts
// The problem
Cart abandonment is 70%+. Standard '10% off' email recovers 3-5%. Because it's not personalized.
// What it does
On cart-abandoned event, analyzes customer profile (past purchases, browsing). Hypothesizes reason (high price? missing info? competitor?). Sends personalized email + 1h later WhatsApp (optional) + adds to retargeting audience.
// Value
Direct revenue impact for D2C/e-commerce, ROI is clean.
⏱ Setup time: 3-5 gün
// How it works
- 01
Shopify/Magento/WooCommerce abandoned cart webhook
- 02
Müşteri profil enrichment (geçmiş alım, browsing)
- 03
Reason hypothesis (LLM)
- 04
Email taslağı (kişiselleştirilmiş, sadece indirim değil)
- 05
1 saat sonra WhatsApp Business (opsiyonel)
- 06
Meta/Google Ads custom audience'a ekleme
- 07
24/48 saat follow-up sequence
// Real example
Bir D2C marka sepet terk recovery'sini %4'ten %12'ye çıkardı. Ortalama ayda $40K ek revenue.
// Trigger
Abandoned cart event
// Output channels
// Integrations
// Limits (honest)
- ×Email/WA opt-in zorunlu (KVKK + GDPR)
- ×WhatsApp Business mesaj template'leri Meta onayı gerektirir (1-2 hafta)
- ×Aşırı follow-up = unsubscribe artışı
// SSS
01.Klaviyo'nun kendi flow'undan farkı?+
Klaviyo email-only + statik. Biz multi-channel + AI personalization.
02.Shopify Flow ile çalışır mı?+
Evet, Flow'u tetikleyebilir veya direkt webhook.
// Tech stack
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