Customer JTBD Mining
Jobs-to-Be-Done analysis from customer interviews
// The problem
'What does our customer actually want from us' is critical for marketing + product. Customer interviews are done but insights don't get synthesized, stay in slides.
// What it does
Takes sales call transcripts, support conversations, customer interview texts. Analyzes in JTBD framework (functional, emotional, social job). Switching forces extraction (why leaving current solution).
// Value
Marketing messages and product roadmap fed from actual customer voice.
⏱ Setup time: 3-5 gün
// How it works
- 01
Konuşma transkript upload (multiple sources)
- 02
JTBD framework: functional / emotional / social job
- 03
Switching forces: push (eski çözümden), pull (yenisine), anxiety (riskler), habit (alışkanlık)
- 04
Müşteri quote'larıyla desteklenmiş insights
- 05
Opportunity ranking (en sık dile gelen)
- 06
Pazarlama + ürün ekibine actionable rapor
// Real example
Bir B2B SaaS marketing 30 sales call transcript yükledi. JTBD Mining: "Functional job: 'Tahsilat sürecini hızlandırmak'. Emotional: 'Patron olarak finansal kontrolden çıkmaktan korkmak'. Social: 'Modern, dijital şirket görünmek'. Push: Excel ile karışıklık. Pull: gerçek zamanlı görünürlük."
// Trigger
Manuel transcript upload
// Output channels
// Integrations
// Limits (honest)
- ×Transcript kalitesi = insight kalitesi
- ×JTBD framework her ürün için uygun değil (commodity ürünlerde zayıf)
- ×5+ transcript önerilir, daha azında pattern zayıf
// SSS
01.Sadece sales call mi?+
Sales + support + müşteri interview + survey free-text — hepsi.
// Tech stack
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